Essays on Advertising Good or Bad "Advertising is the means by which we make known what we have to ell or that what we want of buy"The emphasis is primarily on the communication of ideas, on the message and on making known the product that is to be sold. its is today the most essential link in the chain of activities that constitutes modern advertising. its value is to create new demands to cultivate new tastes and requirements, to promote the role of new kinds of goods and to explain their uses to the customer. There may be private individuals who fill the advertisement columns with run-on classifieds, offering to sell houses,cars etc. There may be employers seeking staff or eligible bachelors seeking brides, or manufacturers of goods advertising on a regional or national scale. as a commercial venture the target of advertising is fairly obvious to place eventually at the disposal of the consumer cheaper and better goods. allied to it is a psychologi